/services / ai-automation
AI automation
reliable and measurable.
Claude API and other LLMs wired in to automate the repetitive work, email triage, content generation, quote drafting, classification and lead qualification. Backed by structured guardrails so the AI stays on the rails and the output is reliable, measurable and ready to ship in production.
/use cases
Four use cases.
In production today.
Content pipeline
Draft, fact-check and publish blog posts autonomously, in your voice.
- Double-pass Claude (generation + fact-check)
- Anti-generic audit with enforced voice signals
- Automatic internal linking
- Direct publish to your CMS / Git repo
Email classification & triage
Sort automatically, prioritise, and reply in your voice on recurring topics.
- Intent detection
- Pre-drafted replies
- Escalation of ambiguous cases
- Continuous learning from your corrections
Lead qualification
Analyse every inbound request, score its quality, route it to the right person.
- Structured intent extraction
- Multi-criteria scoring
- Automatic enrichment
- CRM integration (HubSpot, Pipedrive, etc.)
Document generation
Quotes, contracts, proposals, reports, built from your templates and your structured data.
- Versioned templates
- Strict schema validation
- Multi-model (Claude, OpenAI, Mistral)
- PDF / DOCX / Markdown output
/principles
Four principles.
Non-negotiable.
Strict output schemas
The AI never returns free text. Always JSON validated by a Zod schema. If the output breaks the schema, it gets rejected and regenerated.
Double pass on facts
Every number, date, statistic or quote is verified by a second pass with web search. No verified source, no pass.
Vendor portability
The automation code is portable. If Anthropic, OpenAI or Mistral change the rules tomorrow, the switch takes an hour, not a 3-month migration.
Human in the loop
Any ambiguous output is queued for manual review. An AI never auto-publishes content it is unsure about.
/faq
Frequently asked questions.
What does a real-world AI automation look like?
A few systems I actually run: a pipeline that drafts, fact-checks and publishes a blog post every couple of days on a site (here is how I build it); a classifier that sorts inbound email and drafts replies in your voice; an agent that scores every incoming lead and routes it to the right person; a quote generator that turns a client brief into a structured proposal. Every time: the machine does the repetitive work, you keep the decision.
Which LLM do you use?
Mostly Anthropic Claude (Opus 4.7 for top quality, Sonnet 4.6 for the best price-to-performance ratio, Haiku 4.5 for high-volume tasks). The pick depends on the use case and the budget. If you already run OpenAI, Mistral or Gemini accounts, I can wire those in too.
How do you keep the AI from going off the rails?
Three systematic guardrails. First, structured output validated by strict Zod schemas, so the model cannot invent a format. Second, a double pass with web-search fact-checking for anything factual. Third, a human escape hatch: any uncertain output goes to a manual review queue instead of being published automatically. Full write-up on the setup: Automating email triage with Claude.
How much does it cost to run?
The Claude API runs roughly $1 to $25 per million tokens depending on the model. In practice, a pipeline that produces 50 articles a month sits around €50 to €80 of Claude usage. The bulk of an automation project is the initial build, not the long-run usage. Model details and pricing are kept current across my blog.
How long does it take to ship an automation?
A simple automation (email sorting, template generation): 2 to 4 weeks. A full pipeline with validation, monitoring and a human fallback (like the article generator I run on my own blog): 6 to 8 weeks. The code stays yours, on Git, with no mandatory subscription to my services. Want a website at the same time? My custom websites service picks that up.
/my other expertise
Custom websites
Need to build or rebuild a website too? Modern stack, Lighthouse 95+, clean code shipped to you on Git. That is my second specialty.
See the Websites service/contact
Got a repetitive task to automate?
Walk me through your current workflow via the form. I come back within 2 business days with a feasibility read and a costed estimate.